YouTube, created in 2005, is the largest video platform and the second largest social media platform in the world with over 2.68 billion users.
Today, YouTube remains a promising platform for bloggers who strive to create high-quality content and grow their audience. Over time, YouTube has become an important platform for online business development, especially for those who are able to create engaging content that attracts many viewers.
With the right approach and hard work, you can earn a lot of money on YouTube. As a rule, the income of bloggers depends on the number of views and subscribers on their channels. Most bloggers make money on advertising, affiliate programs, selling their goods and services, and other ways of monetization.
How Much Money Do YouTubers Make
YouTubers' earnings can vary significantly depending on many factors, including the channel's subject matter, audience, number of views, number of subscribers, and how content is monetized.
According to a 2021 Forbes report, the most successful YouTubers can earn multimillion-dollar earnings. For example, high-profile bloggers like PewDiePie, Jake Paul, and Ryan Kaji make nearly $30 million a year from YouTube content alone.
Pay-per-ad views can range from $0.1 to $0.3 per view, depending on the channel's theme, advertisers, and viewers' location.
According to a 2020 AdSense report, the average earnings per 1000 views (called CPM) are around $1-$2. So, if you have 100,000 views, then you can earn around $100-$200.
How to become a successful YouTube blogger?
Choose a niche
A niche is the subject matter of your YouTube channel. Identifying a niche is one of the key steps in building a successful channel.
When you're choosing a niche, there are a few factors to consider. First, choose a topic that you are interested in and on which you would like to work for a long time. You have to enjoy the process of creating content, otherwise you will burn out quickly.
Second, study the competition. Choose a niche in which there is demand, but not so many competitors. This will allow you to engage your audience more easily and grow faster on the platform.
Third, make sure that the chosen niche has commercial potential. If you plan to make money from your channel, you should choose a niche that has monetization opportunities, such as selling your merchandise, sponsorship, advertising, and other opportunities.
Fourth, keep an eye on the trends and changes on the platform. YouTube is constantly changing, and the niche you choose may lose its popularity over time. Therefore, it is necessary to constantly analyze trends and changes on the platform and adapt to them.
Examples of successful niches
Games. Let's play and reviews of popular games that are not available to everyone in a row due to prices and system requirements are very popular.
Music. Musicians' channels and music cuts are gaining huge views, but you need to be careful with copyrights. As the idea of the channel - copyright-free music for videos and projects.
Children's content. Cartoons, unboxing toys, content with children, children's songs, etc., occupy a leading position among trends and views.
Simple content. Unusual challenges, life hacks, selections of interesting products, etc.
Food and recipes. People are increasingly using video recipes for complex dishes rather than text ones
TV show. TV has moved to YouTube, especially for comedy shows with stars.
Satisfaction. ASMR, pleasant sounds, visually relaxing videos in the background.
Examples of commercial niches
Children's content. Today, probably one of the best options for a quick set of views and earnings. Very simple and easy content
Teaching. Instructional videos not only help people and gain great views, but also give a warm audience to whom you can sell additional courses and make good money on it. The main thing is to be really useful to people.
Business topics. If you have a solvent audience, then the price tag for advertising on your channel will be as high as possible. The more money you can bring to the advertiser, the more expensive you will cost. Podcasts, interviews, business trainings, etc. are suitable here.
Sport. Sports videos, such as cutting football goals to music, are a direct way to advertise bookmakers. If you are willing to advertise bookmakers, then they will pay you a lot of money.
Entertainment shows. Entertainment shows, especially with popular guests, are almost always successful videos and with a good number of views. For this niche, you will have to spend a lot of money so that the picture and sound are of the same quality as on the TV, but soon it will pay off.
Assemble a team
Building a team for a YouTube channel can be a key factor in achieving success.
At first, you will do everything. You must learn how to create content on your own to understand the process and the difficulties involved in it. Then, gradually, you need to assemble a team to improve the quality of the content and reduce the burden on you.
The size of the team depends on the topic of the channel and the complexity of the content. Some channels need a team of several people, while others only need one assistant.
You can search for people for the team on social networks, on freelance exchanges, on specialized resources or through acquaintances.
Who is needed for the YouTube channel team? It depends on the specific topic of the channel and the format of the content. For example, a command might consist of:
A screenwriter who will help you create interesting and understandable content.
An operator who will be engaged in high-quality video shooting.
An editor who can make the video more dynamic and interesting for viewers.
A graphic designer who will create attributes and design for your channel.
A community manager who will respond to comments and communicate with your audience on various platforms.
Remember that each team member should share your passion for content creation and be willing to work with you to achieve common goals.
Choose the right headlines
Choosing the right titles for YouTube videos is very important to grab your audience's attention and increase views. Use the main rule of clickbait - the title of the video should influence the person so much that if he does not click on your video, he should think "what was there?".
Very important: respect your audience and always respond to what was stated in the title. Make viewers not only want to watch the video, but also come back to you again.
Below are some tips to help you choose titles for your videos:
Be concise and to the point. The title should give a clear idea of what exactly the video is about. Avoid using long and confusing titles.
Use keywords. Think about what words people will use to search for the video and include them in the title. This will help your video appear higher in the search results.
Create intrigue. Use a title that will make the viewer think about what will happen in the video. This can lead to more people wanting to watch the video.
Be original. Avoid using generic titles that have already been used by other authors. Try to come up with something unique and original.
Test the headlines. Some titles may work better than others. Try using different variations of titles and keep track of which ones lead to more views.
Don't fool your audience. Your title should reflect the content of the video. Avoid using deceptive titles that don't match the actual content of the video. This can lead to dissatisfaction and outflow of the audience.
Without having followers, video titles are your main way to get views and a new audience, remember that.
General Tips
Be creative: Create original content that is different from other YouTube channels. It can be a unique video format, interesting processing of the material, or an unusual approach to the topic.
Set goals: Identify what you want to achieve on YouTube and develop a plan to help you achieve those goals.
Regularity: Try to post videos on your channel regularly so that your audience knows when to expect new content. This will help you retain followers and attract new viewers.
Work on quality: the quality of your content should be at a high level. This includes high-quality shooting, sound, editing, and video processing.
Social Media: Use social media to promote your channel and engage with your audience. Post announcements of new videos on your social media pages and respond to viewers' comments.
Learn: constantly improve your skills, learn new technologies and trends in your niche. This will help you stay competitive on YouTube and attract more viewers.
Don't forget about your audience: try to interact with your audience, respond to comments and reviews, and take their opinions into account when creating new content. This will help you retain your followers.
Use Reels to reach new audiences.
How to make money on YouTube
Making money on YouTube can be done in different ways:
Ad Monetization: Make money from ads placed in your videos.
Sponsorship contracts: Work with brands that pay you to advertise their products or services.
Donations: Use Super Chat and Patreon so your audience can donate money to you for unique content
Selling products: Sell your own products or use affiliate programs to sell products from other companies.
Participate in YouTube Affiliate Programs: Participate in affiliate programs to earn additional revenue from views and ads.
Important nuances
Advertising price
The price of advertising depends on many factors. In addition to the obvious number of subscribers and views, the solvency of the audience and the subject of the channel are important.
Topics with expensive advertising:
Business
Finance
Cars
Globetrotting
Topics with cheap advertising:
Video games
Life hacks
Cooking & Recipes
Cosmetics and beauty
Monetization quality
When you upload a video to YouTube, ads will be displayed if it complies with the monetization policies. In this case, YouTube will share the profits with the author. However, if the video contains information about gambling, guns, or tobacco, then monetization will be limited, which will significantly reduce revenue. In addition, if advertisers do not want their ads to appear in questionable videos, then monetization will also be limited.
Also, if the algorithms determine that advertising in the video is unacceptable for advertisers, then monetization is turned off, and the author does not receive any profit. For example, if the video contains shocking footage or conspiracy theories, then the ad will not be shown. Therefore, in order to make money on your videos, you need to monitor their content and not violate the rules of monetization.
Partnership programs
There are different agencies on the market that offer YouTubers to enter into a partnership agreement. They take an additional 20-30% of what YouTube has already taken. In return, they promise promotion assistance, training, technical support, and making life easier for a novice content creator.
It is impossible to say unequivocally whether it is worth connecting to an affiliate network or not. There are many positive and negative reviews on the web. Some say that the affiliate program just takes the money and does nothing, while others claim that without its help they would not have been able to promote their channel. In fact, it all depends on the conditions and quality of a particular affiliate program, so it is important to carefully study the reviews before signing the contract.
When money is credited
Advertisers place promotional videos before videos through the Google Adsense advertising network, and YouTube determines which ads to show and to whom.
In order for a blogger to receive a reward, the viewer must watch the ad to the end or at least 30 seconds if the commercial is long. At the same time, 45% of the amount paid by the advertiser remains with YouTube.
For viewers with a YouTube Premium subscription, the service does not show ads. As compensation, YouTube pays the authors for each viewing of the video by the viewer with such a subscription. If ads are blocked in the country, then YouTube does not compensate for this in any way, so choose the right target audience.
Criteria
In order to connect to monetization on YouTube, you must meet the following criteria:
You must have an account on YouTube and enter the partnership program.
The channel must comply with YouTube's rules, including rules on content, copyright, and comments.
The channel must have at least 1000 subscribers and at least 4000 hours watched in the last 12 months.
You need to connect to the Google Adsense program to earn ad revenue.
The content on the channel must be original and unique.
Content must not contain violence, profanity, pornography, or other prohibited content.
It is necessary to comply with the rules of monetization, including the prohibition on the use of unfair methods of attracting views and subscribers.
The channel should have an active audience and receive regular views and comments.
It is necessary to comply with the rules of advertising, including the prohibition of the use of deception and manipulation to attract viewers.
Competitor analysis and important metrics
A common mistake YouTube newbies make is ignoring analytics. However, for the successful development of the channel, it is necessary to constantly analyze your results and the results of competitors.
The most important metrics when analyzing a YouTube channel are the number of views, likes, comments, subscribers, and conversions. Conversion is the percentage of users who perform a targeted action, such as clicking through to other videos or subscribing to a channel.
Analyzing your channel and competitors' channels is so important because it allows you to identify your strengths and weaknesses, as well as find out which topics and video formats are most popular with your audience.
There are many services for analyzing YouTube, here are some of them:
YouTube Analytics is an official tool from YouTube that allows you to analyze your channel's statistics, including the number of views, likes, comments, and subscribers.
Popsters - provides detailed analytics not only of its channel, but also of competitors. With Popsters, you can find out which videos are most popular with competitors, which topics and formats are most successful, and what keywords and tags are used in the video description.
VidIQ - helps to optimize videos for search engines.
TubeBuddy - helps to optimize videos for search engines and get recommendations for improving the channel.
Social Blade - provides statistics about subscribers, views and income of the channel.
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