By Region
Australian Media
The media in Australia is an important component of the economy. Australian media is widely available and serves a wide range of audiences – 99% of Australian households have a television, all families have at least one radio.
Public media Two media companies in Australia are publicly funded: the Australian Broadcasting Corporation (ABC) and Special Broadcast Service (SBS). Both provide free broadcasting on terrestrial television, radio and the Internet. Both are owned by the...
Press in the USA
HistoryXIX centuryA new phenomenon of public life was called the pricing policy of American periodicals in the middle of the XIX century: newspapers began to cost only 1-2 cents (like the newspapers of the Central Committee of the CPSU worth 2 kopecks in the second half of the XX century). These accessible publications have become not only a source of information, but also the main tool for manipulating public consciousness, turning the industry into a fourth power.
Before the launch of the...
Blogs
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What Is the Difference Between a CEO and a President?
In many organizations, especially larger corporations, the titles Chief Executive Officer (CEO)...
What Skills Are Essential for a CEO?
Being a Chief Executive Officer (CEO) requires more than just experience — it demands a...
What Are Common Mistakes in Marketing Plans — and How to Avoid Them
Introduction
A marketing plan is the foundation of any successful business growth strategy. It...
Why Should I Use Video Marketing? The Strategic Benefits for Modern Businesses
Introduction
Video marketing is one of the most flexible and powerful tools in a...
10 Tips for a New Entrepreneur
An entrepreneur differs from the rest not only in his activity, but also in his consciousness,...