By Region
Australian Media
The media in Australia is an important component of the economy. Australian media is widely available and serves a wide range of audiences – 99% of Australian households have a television, all families have at least one radio.
Public media Two media companies in Australia are publicly funded: the Australian Broadcasting Corporation (ABC) and Special Broadcast Service (SBS). Both provide free broadcasting on terrestrial television, radio and the Internet. Both are owned by the...
Press in the USA
HistoryXIX centuryA new phenomenon of public life was called the pricing policy of American periodicals in the middle of the XIX century: newspapers began to cost only 1-2 cents (like the newspapers of the Central Committee of the CPSU worth 2 kopecks in the second half of the XX century). These accessible publications have become not only a source of information, but also the main tool for manipulating public consciousness, turning the industry into a fourth power.
Before the launch of the...
Blogs
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Should I Segment My Customer Base and Price Accordingly?
One of the biggest mistakes businesses make in pricing is treating all customers the same. In...
What Is the Role of Business Development in Startups vs. Established Companies?
Introduction
Business development (BizDev) plays a vital role in the growth, sustainability and...
The building blocks of Keynesian analysis
Key points
Keynesian economics is based on two main ideas. First, aggregate demand...
Python TypeError
The Python TypeError is an exception that occurs when the data type of an object in an...
How Do I Create a Google AdWords Account?
Creating a Google AdWords account—now officially called a Google Ads account—is the...