Scientific electronic resources
Scopusis the world's largest unified abstract and scientometric database (citation index), which indexes more than 18500 titles of scientific, technical and medical journals of approximately 5000 international publishers.The daily updated Scopus database includes records up to the first volume, the first issue of journals of leading scientific publishers.It provides unmatched support in the search for scientific publications and offers links to all published citations from the vast volume of...
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When to Stop Researching and Start Making Decisions: How to Know When You Have Enough Data
Introduction
You’ve run surveys, analyzed competitors, interviewed customers, and studied...
What Is Budgeting, and Why Is It Important?
What Is Budgeting, and Why Is It Important?
Introduction
Money is one of the most powerful...
Do Social Enterprises Make a Profit?
When people hear the term social enterprise, they often wonder: is it a charity, a business, or...
Embracing Diversity: Enriching Society through Ethnicity
In the tapestry of humanity, ethnicity weaves a colorful and diverse pattern, enriching the...
When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...