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What Is the Difference Between a CEO and a President?
In many organizations, especially larger corporations, the titles Chief Executive Officer (CEO)...
Who Are the Stakeholders and What Are Their Interests? Identifying Sponsors, End-Users, Decision-Makers, and Managing Engagement
Understanding who your stakeholders are—and what they care about—is one of the most...
Price ceilings and price floors
Key points
Price ceilings prevent a price from rising above a certain level....
The Tomorrow War (2021)
A family man is drafted to fight in a future war where the fate of humanity relies on his ability...
How Do We Differentiate Ourselves from Competitors (Unique Selling Proposition / Positioning)?
Introduction
In today’s crowded marketplace, standing out is no longer optional —...