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Aggregate demand in Keynesian analysis
Key points
Aggregate demand is the sum of four components: consumption,...
How to Measure the Success of Direct Marketing Campaigns
Introduction: Why Measuring Direct Marketing Matters
Running a direct marketing campaign is only...
How do I organize a support group?
In this article, we will talk mainly about the so-called peer support groups, in which...
What Is a Conversion?
In the world of digital marketing and analytics, few terms are as important as conversion. A...
How Do I Measure Outdoor Advertising Effectiveness?
Measuring outdoor advertising effectiveness has historically been one of the biggest challenges...