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What is Product Marketing?
In today’s competitive business landscape, products alone are not enough to guarantee...
How Do PMs Work With Customers, Stakeholders, and Engineering Teams?
The role of a product manager (PM) can often seem ambiguous to those outside the field. Unlike...
Why Do Growth Rates Mislead?
Growth rates are one of the most common metrics used to describe progress, whether in business,...
From Influencer Marketing to Sales: How to Turn Popularity into Profit
In 2024, this direction is undergoing a transformation, becoming a key factor in the sales...
How to Assess the Viability of a Startup: Analyzing the Business Model Canvas
How to Assess the Viability of a Startup: Analyzing the Business Model Canvas
Business Model...