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How Do Influencers Maintain Authenticity with Their Audience?
In the world of influencer marketing, authenticity is everything. Audiences crave genuine,...
When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
Scientists have found a way to double the speed of computer calculations without replacing hardware
At the 56th Annual IEEE/ACM International Symposium on Microarchitecture, researchers from the...
How to effectively resolve conflicts in a team? Guide from the HR Director
How to effectively resolve conflicts in a team? Guide from the HR Director
One colleague...
What Does a PR Professional Do? Roles, Skills, and Impact Explained
Introduction: The Unsung Heroes of Brand Reputation
Every successful brand has one thing in...