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What to do if you have a mobile app idea: a beginner's guide.
What to do if you have a mobile app idea: a beginner's guide.
One fine morning, you wake up with...
Analytics tools in marketing
Analytics tools in marketing
Analytics is the heart of successful...
What Is Targeted Advertising?
Advertising has always been about reaching the right audience at the right time. In the past,...
The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...
How Do Startup Founders Protect Their Intellectual Property?
In the fast-paced world of startups, intellectual property (IP) is one of the most valuable...