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How Much Does PR Cost? Understanding Pricing, Value, and ROI in Public Relations
Introduction: The Confusion Around PR Pricing
Few topics in marketing generate as much confusion...
What Tools Are Used for Customer Acquisition?
Customer acquisition at scale is impossible without the right tools. As businesses grow, manual...
Essential Tools and Technologies to Support Effective Business Development
Business development (BD) is a multifaceted discipline that requires strategy, relationships,...
What Does a CFO Do in a Startup?
What Does a CFO Do in a Startup?
Fundraising, Runway, and Scaling Explained
In a...
How Do I Analyze Competitors and Alternatives for Positioning?
Introduction: Why Competitive Analysis Is the Backbone of Positioning
Every market, no matter...