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What is a business model?
A business model is a crucial component of any company, whether it's a startup or an established...
How Flexible Should My Pricing Be?
Pricing is not just about setting a number and leaving it there. In dynamic markets where...
Can I Advertise Locally With AdWords?
Local businesses face a unique advertising challenge. Unlike national or global brands, their...
How Can Businesses Recover After a Crisis?
Crisis is an inevitable part of any business journey. Whether it’s a financial downturn, a...
Beyond GDP: other ways to measure the economy
Key points
Gross national product, or GNP, includes what is produced...