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How Do I Get the Best Rates for Newspaper Advertising?
Newspaper advertising can be a powerful and credible marketing channel—but only if...
What Practices Work Best to Motivate Teams?
One of the most common—and essential—questions managers ask themselves and others...
Google Ads contextual advertising: an effective way to attract customers
Contextual advertising in Google Ads (formerly known as Google AdWords) is one of the most...
What is UGC and what is it for?
What is UGC
UGC stands for user-generated content.
Imagine that you, as a businessman, helped a...
What are non-tariff barriers in commercial policy?
Non-tariff barriers (NTBs) are policy measures—other than ordinary customs...