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How Should a Marketing Plan Vary for Different Contexts?
Introduction
Marketing plans are never one-size-fits-all. Every organization — whether...
Scientific electronic resources
Scopusis the world's largest unified abstract and scientometric database (citation index), which...
What Role Does Customer Development Play in Startup Innovation?
In the fast-paced and competitive world of startups, innovation is key to staying relevant and...
Am I Spending Too Much? Understanding Overspending and How to Regain Control
Am I Spending Too Much? Understanding Overspending and How to Regain Control
We’ve all had...
What Is Your Goal With This Data?
One of the most critical but often overlooked questions in analytics is: “What is your goal...