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Google Ads contextual advertising: an effective way to attract customers
Contextual advertising in Google Ads (formerly known as Google AdWords) is one of the most...
Why the private sector under invests in innovation
Key points
New technology often has positive externalities—in other words,...
Do I Need to Hire a PR Firm or Can I DIY? A Complete Guide for Modern Businesses
Introduction: The PR Dilemma for Businesses
Every business, whether a startup or a global...
What Are Some Examples of Feedback Questions?
Sample Questions to Solicit Feedback Effectively
Feedback is a vital resource for improving...
How to Do Mobile App Marketing: From Installs to Retention and Growth
Introduction
Launching a mobile app is only half the battle. The true challenge begins once your...