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Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe...
Man on Wire (2008)
A look at tightrope walker Philippe Petit's daring, but illegal, high-wire routine performed...
What Is the Cost of YouTube Marketing and How to Budget Effectively
Introduction
Every business knows the power of video, but many hesitate to commit because...
Whose Life Have I Impacted?
One of the most powerful questions you can ask yourself is: Whose life have I impacted? At first,...
Elasticity in areas other than price
Key points
Elasticity is a general term, referring to percentage change of one...