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What Philosophies or Principles Did Top Advertisers Follow?
Behind every influential advertising campaign, agency, and movement lies a philosophy—a set...
Germany is the birthplace of nudism.
Germany, indeed, is powerfully connected with the culture of the naked body. Between 8 and 12...
How Reliable Are Market Research Results? (And How Much Should You Trust Them?)
Introduction: The Confidence Problem in Market Research
Market research is often described as...
What Advertising Biographies Are Used in Business Schools?
Business schools do not teach advertising solely through frameworks, metrics, and case studies....
Memento. (2000)
A man with short-term memory loss attempts to track down his wife's murderer.
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