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What Is Crisis Management and How Do I Handle PR Crises?
Introduction: The Reality of PR Crises
Every organization, no matter how reputable, faces the...
What Role Does Non-Verbal Communication Play?
Introduction
Communication is far more than the words we speak or write. Studies suggest that a...
Top 20 Most Important Questions for Business
Top 20 Most Important Questions for Business
An entrepreneur should answer...
Two interviews are enough for hiring
Two interviews are enough for hiring
My most provocative opinion...
B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence
Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is...