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What Are Common Pitching Mistakes?
Pitching — whether to investors, customers, partners, or the media — is a skill most...
B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence
Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is...
Головокружение. Vertigo. (1958)
Скотти Фергюсон - отставной сыщик, которого не назовешь баловнем судьбы: одинокий, оставшийся за...
What If Things Go Wrong in a Partnership?
No partnership is immune to challenges. Even the strongest teams encounter conflicts, unexpected...
What is investment?
There are many myths surrounding investments. Some say that this is too complex a tool for a...