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Is My Business Considered Telemarketing? Understanding What Qualifies and Why It Matters
Introduction
Many organizations engage in telephone-based outreach — calling customers,...
The building blocks of Keynesian analysis
Key points
Keynesian economics is based on two main ideas. First, aggregate demand...
Which Teams or Departments Must Be Aligned for Launch Day?
How to Build Seamless Cross-Functional Alignment for a Successful Product Launch
Launching a...
Elasticity and tax revenue
Key points
Tax incidence is the manner in which the tax burden is divided...
Common Mistakes and Pitfalls in Market Research (and How to Avoid Them)
Introduction: Why Good Research Still Fails
Even the most ambitious marketing teams and...