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What Are Segments?
In Google Analytics, raw data can sometimes be overwhelming. Looking at total users, sessions, or...
What is the PPC model and how is it used in advertising?
To find more interested users, companies run ads. Advertisers often use the PPC model to quickly...
What Are the Best Ways to Pitch to Investors?
Pitching to investors is one of the most critical steps for any startup or business seeking to...
How Does the Company Incorporate Diversity, Equity, and Inclusion in the Workplace?
In today’s dynamic business landscape, fostering a workplace culture rooted in diversity,...
How Should a Marketing Plan Vary for Different Contexts?
Introduction
Marketing plans are never one-size-fits-all. Every organization — whether...