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What Closing Techniques or Methods Exist?
Closing is one of the most important parts of the sales process because it transforms interest...
What Is the Best Sales Technique?
There is no single “best” sales technique for every situation — because...
About brand positioning and building
Positioning is important. Very important.
Positioning is necessary in order to...
What Is Crisis Management and How Do I Handle PR Crises?
Introduction: The Reality of PR Crises
Every organization, no matter how reputable, faces the...
Perfect competition and why it matters
Key points
A perfectly competitive firm is a price taker, which means that it...