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Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?
It’s a familiar story in B2B organizations: marketing launches campaigns, invests in...
Should We Partner in a For-Profit or Nonprofit Capacity?
Forming a partnership—especially between a for-profit business and a nonprofit...
We conduct an audit of assets and liabilities
What will you learn?
What is personal capital
How to Build a...
What Is Marketing? Understanding the Core Principles, Scope, and Role in Business
Introduction: The True Meaning of Marketing
Ask ten people what marketing is, and you’ll...
Why is a Business Plan Important, and Who Should Write It?
A business plan is a vital tool for any startup or established company, serving as a roadmap to...