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B2C: how the relationship between business and buyer works
Features of B2C salesA business that is aimed at an ordinary buyer has its own characteristics....
Am I on Track for Retirement?
Am I on Track for Retirement?
How Much Do I Need, Is My Savings Enough, and When Can I Retire?...
What Resources (Time, Money, People) Are Available? Assessing Constraints and Allocations Early On
Successful project execution starts with a clear understanding of the resources...
Is PR Free? Understanding Costs, Value, and Return on Investment in Public Relations
Introduction: The Misconception That PR Is Free
Many businesses, especially startups and...
What Is Positioning? (Understanding Brand and Product Positioning)
Introduction: The Art and Science of Perception
In marketing, positioning is one of the most...