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How Do I Know If the Prospect Is Ready to Close?
Introduction
In any sales cycle, timing the closing moment is one of the most delicate and...
What are marketing communications?
Marketing communications, like any other communications, consist of certain elements, these are:...
How Do I Handle Negative Comments and Reputation Issues on Social Media?
Social media can be a brand’s best friend — or its biggest challenge. The same...
How to Do Mobile App Marketing: From Installs to Retention and Growth
Introduction
Launching a mobile app is only half the battle. The true challenge begins once your...
Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?
It’s a familiar story in B2B organizations: marketing launches campaigns, invests in...