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Second Act. (2018)
A big box store worker reinvents her life and her life-story and shows Madison Avenue what street...
Best Practices for Telemarketing Calls — Script, Approach, and Targeting for Success
Introduction
Telemarketing remains one of the most powerful tools for direct customer...
How Do I Get Free Sales Leads?
Getting sales leads doesn’t always require ads, expensive software, or large budgets. In...
How Do We Differentiate Ourselves from Competitors (Unique Selling Proposition / Positioning)?
Introduction
In today’s crowded marketplace, standing out is no longer optional —...
Who Is the Target Audience, and What Role Do They Play in Positioning?
Introduction: The Heart of Every Brand Strategy
No matter how innovative your product or...