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Usability and Effectiveness: Do Your Products Truly Work for Your Customers?
When evaluating a product or service, one of the most important questions a customer can answer...
What Are the Main B2C Business Models?
Business-to-Consumer (B2C) marketing is the backbone of the global economy. Every time an...
Dyslexia: History
Dyslexia was clinically described by Oswald Berkhan in 1881, but the term dyslexia was coined in...
How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in...
What is family?
As dictionaries say, "the family is a small social group based on marriage, consanguinity or...