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What Is “Earned Media”? Understanding Its Value in Modern Public Relations
Introduction: The Power of Media You Don’t Pay For
In the world of marketing and...
How Reliable Are Market Research Results (and How Much Can You Trust Them?)
Introduction
Market research promises clarity. You invest time, money, and effort to understand...
What Ethical and Bias Considerations Arise in Its Application?
While Management Science offers powerful tools for decision-making, ethical and bias issues can...
How do I forecast revenue for a new business?
When starting a new business, forecasting revenue can seem like a daunting task. However, an...
Dear Zachary: A Letter to a Son About His Father (2008)
A filmmaker decides to memorialize a murdered friend when his friend's ex-girlfriend announces...