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What Role Does Customer Segmentation and Targeting Play in Product Strategy?
When it comes to building products that succeed, no company can serve “everyone.” The...
The structure of costs in the long run
Key points
A production technology is the...
When Brands Should Create Their Own Media
It is important to be clear that creating, launching, and maintaining your own brand media is...
Beyond GDP: other ways to measure the economy
Key points
Gross national product, or GNP, includes what is produced...
What Are the Key Risks in an M&A Deal?
Mergers and acquisitions (M&A) are among the most ambitious, complex, and high-stakes moves a...