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Marketing plan - types, development, examples
What is a marketing plan, what types does it include, how to develop and use it? In this article,...
What Should Be in a Product Plan?
A product plan is one of the most important tools in product management. It provides clarity,...
What’s the Difference Between a Metric and a KPI?
In business performance management, two terms often come up interchangeably: metrics and Key...
10 Questions to Ask During a Job Interview to Find Out What Really Matters
Job interviews aren’t just about impressing potential employers—they're also a chance...
What is the PPC model and how is it used in advertising?
To find more interested users, companies run ads. Advertisers often use the PPC model to quickly...