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Common Marketing Mistakes (and How to Avoid Them)
Introduction: Why So Many Marketing Campaigns Fail
Marketing is both an art and a science. It...
Dyslexia: Neuroimaging
Neuroimaging techniques, such as functional magnetic resonance imaging (fMRI) and positron...
What Happens If I Don't Reach My Funding Goal?
Crowdfunding campaigns have become a popular way to raise money for a wide range of projects,...
How Is Product Marketing Different from Product Management?
In the tech and SaaS world, few roles are as complementary—and as frequently...
China as a global partner
The first series of broadcasts is dedicated to China. Alexey Kalinin, Vice-Rector for Research at...