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Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic...
The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...
Do We Need Influencers or Big-Budget Paid Ads to Go Viral?
Introduction
One of the most common questions businesses ask about viral marketing is whether it...
What Are the Benefits of Intrapreneurship for Organizations?
In a rapidly evolving business landscape, companies must consistently innovate to stay relevant...
What Advice Would You Give to Aspiring Managers?
Stepping into a management role is an exciting milestone, but it also brings a new set of...