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About brand positioning and building
Positioning is important. Very important.
Positioning is necessary in order to...
Where Do Innovative Ideas Come From and How Can They Be Fostered?
Innovation is often celebrated as the lifeblood of business growth, technological advancement,...
Elasticity and tax revenue
Key points
Tax incidence is the manner in which the tax burden is divided...
How Do I Launch a New Product Under My Existing Brand?
Launching a new product is one of the most exciting — and risky — endeavors for any...
What are the characteristics of a successful entrepreneur?
Entrepreneurship is challenging, but certain qualities can increase the chances of success....