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What Is the Average Cost Per Lead?
Cost per lead (CPL) is one of the most important metrics in sales and marketing. It tells you how...
Who is a Marketing Director, and what do they do?
Who is a CMO and what does he do?
A marketing director is a senior manager who is...
Life and Investment Lessons from Warren Buffett, George Soros, and Other Famous Financiers
Life and Investment Lessons from Warren Buffett, George Soros, and Other Famous Financiers
Few...
How Can I Validate My Product Idea with Customers?
Validating your product idea with customers is a crucial step in ensuring that your business...
The Unique Benefits of Direct Mail Marketing
Introduction: Why Direct Mail Still Matters
In the digital-first age, marketers often assume...