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What Industries Need Lead Generation the Most?
Lead generation is important for almost every business — but some industries depend on it...
What Are the Key Risks in an M&A Deal?
Mergers and acquisitions (M&A) are among the most ambitious, complex, and high-stakes moves a...
How Long Does a Viral Campaign Last — and How Sustainable Is It?
Introduction
Viral marketing is often described as lightning in a bottle — brilliant,...
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What Metrics / KPIs Should Be Used in Mobile Marketing?
Introduction
In the rapidly evolving world of mobile marketing, success isn’t just about...