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Рождество кота Боба. A Christmas Gift from Bob. (2020)
До встречи с котом Бобом Джеймс не любил Рождество, но рыжий пушистый хулиган всё изменил. Он в...
Where Do Innovative Ideas Come From and How Can They Be Fostered?
Innovation is often celebrated as the lifeblood of business growth, technological advancement,...
Psychology of Brand Perception: How Colors, Fonts, and Images Affect Customers
Why do we buy clothes from the same brands, consider coffee in a certain chain of coffee shops to...
How Does Advertising Work?
Advertising surrounds us every day — on phones, websites, billboards, TV, social media,...
About brand positioning and building
Positioning is important. Very important.
Positioning is necessary in order to...