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StorytellingStorytelling is a marketing technique that helps to convey information through a story or story. It is used in advertising, social networks, personal and corporate blogs. What tasks does storytelling solve?To talk about the values of the brand. If you say: we care about customers, we value freedom of movement, it will be just a set of general phrases. A story helps to specify the wording and...0 Комментарии 0 Поделились 9Кб Просмотры 0 предпросмотр
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10 Examples of Gamification in Building Customer RelationshipsWhat is relationship selling?The term "relationship sales" describes an approach that is the opposite of the stereotypical "close the deal at all costs." Instead, it encourages honest dialogue aimed at building trust and empathy between the seller and the customer. This approach is based on creating an atmosphere of mutual understanding, where both the seller and the buyer benefit from each...0 Комментарии 0 Поделились 11Кб Просмотры 0 предпросмотр
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What is UGC and what is it for?What is UGC UGC stands for user-generated content. Imagine that you, as a businessman, helped a window company attract leads. The customer told about it on his social network or left a review on the website. If we talk about B2C: a client drank coffee, posted a story with a cup and marked the coffee shop on it. Such simple actions are called User Generated Content. UGC is similar to content...0 Комментарии 0 Поделились 10Кб Просмотры 0 предпросмотр
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