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What is software licensing and how does it work?Any software is a product of intellectual activity, so only the developer or copyright holder can copy it and allow its use. To grant such a right, you need to draw up a special document - a license agreement. A license is a document that grants the right to use intellectual property. The license contains a legal agreement between the copyright holder of the product and the user. The terms of...0 Comments 0 Shares 26K Views 0 Reviews
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B2B marketplaces yesterday, today and tomorrow: what are they and why do businesses need them?15-17% of B2B sales in the world today pass through marketplaces - the segment of "business" online sales is growing 2.9 times faster than B2C. In 10 years, the online trading market has grown fivefold. The growth driver was marketplaces, including in the B2B direction. According to the global market research agency Wunderman Thompson, the global B2B market is worth $8.2 trillion and will...0 Comments 0 Shares 35K Views 0 Reviews
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Form of governmentThe form of state government is an element of the form of the state, which determines the system of organization of the supreme bodies of state power, the procedure for their formation, terms of activity and competence, as well as the order of interaction of these bodies with each other and with the population, and the degree of participation of the population in their formation: in the narrow...0 Comments 0 Shares 34K Views 0 Reviews
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Types of economic systems: what they are and what they areThe term "types of economic systems" is often used in economics and politics, in scientific articles and works. But it is not only a schoolchild who is preparing for the Unified State Exam or a student who needs to understand the types of economics to pass the exam. Understanding the foundations on which a particular state, country, or economy functions will help to predict with a certain...0 Comments 0 Shares 31K Views 0 Reviews
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Microservices: What They Are and What Are Their BenefitsUntil about 2013, companies typically developed enterprise applications as single modules with a large code base, which follows the principles of a monolithic architecture. As software has become more complex and cloud computing has become more popular, this approach has lost its practicality. With the advent of software-as-a-service products (applications delivered in the cloud), companies...0 Comments 0 Shares 31K Views 0 Reviews
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Niche RetailDefinition of Niche RetailNiche retail refers to a marketing strategy in which companies target a specific, well-defined market segment, catering to their unique preferences and needs. This approach allows companies to focus their efforts on a specific group by offering specialized products or services that appeal to their target audience. By focusing on a niche, companies can stand out from...0 Comments 0 Shares 36K Views 0 Reviews
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Product placement: what is, types, goalsIn this article, we will learn what product placement is, what it allows you to achieve, what types it has, and what goals it helps to achieve. You've probably noticed how brands of different companies appear in films, concerts, and sporting events. Perhaps thanks to the information received today, your business will also be able to benefit from such advertising. For example, when the hero of...0 Comments 0 Shares 29K Views 0 Reviews
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How to manage subscriptions and unsubscribes to on-site and off-site newslettersThere are 2 pieces of news: bad and good. The bad news is that your subscriber base is degraded by about 22.5% per year. People may unsubscribe, lose interest in your content, and stop opening emails, changing jobs, or changing their email address. And the good news is that if you constantly take care not only of saving, but also of replenishing the database, you can change these statistics to...0 Comments 0 Shares 29K Views 0 Reviews