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Leonard Pokrovski

adicionou um novo artigo Finance
2025-10-13 17:06:57 -

Who Can Use Fintech – Is It Accessible to Everyone?
Who Can Use Fintech – Is It Accessible to Everyone? Financial technology, or fintech, has transformed the way individuals and businesses manage money. From mobile banking apps to peer-to-peer payment systems and robo-advisors, fintech has made financial services faster, cheaper, and more convenient. But while fintech promises inclusion, the question remains: is it truly accessible to...

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Leonard Pokrovski

adicionou um novo artigo Finance
2025-10-13 17:08:15 -

How Secure Are Fintech Apps and Services?
How Secure Are Fintech Apps and Services? Understanding How Your Data and Transactions Are Protected—and What Happens if a Breach Occurs In today’s digital economy, fintech (financial technology) apps and services have become an integral part of everyday life. From mobile banking and peer-to-peer payments to cryptocurrency trading and digital investing, fintech platforms have...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-13 17:37:23 -

How to Create a Marketing Plan (and the 10 Questions Every Marketer Should Answer)
Introduction Marketing can feel like a vast and complex ecosystem — full of buzzwords, endless platforms, and constantly shifting algorithms. But beneath all that noise, the foundation remains timeless: A clear marketing plan, executed through the right channels, measured intelligently, and adjusted strategically, drives business growth. In this comprehensive guide, we’ll...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-13 17:39:44 -

What Are the Key Stages in a Market Research Project?
Introduction Market research is the cornerstone of every successful business decision. Whether you’re launching a new product, entering a new market, or improving customer satisfaction, data-driven insights are what separate guesswork from strategy. But how do you actually do market research — properly? It’s not just about sending out surveys or reading a few competitor...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-13 17:42:05 -

How Reliable Are Market Research Results (and How Much Can You Trust Them?)
Introduction Market research promises clarity. You invest time, money, and effort to understand your audience — to know what they think, what they want, and how they behave. But here’s the uncomfortable truth: not all research is reliable. Even professionally conducted studies can be distorted by bias, flawed sampling, misleading questions, or misinterpreted results. And in an...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-13 17:44:54 -

When to Stop Researching and Start Making Decisions: How to Know When You Have Enough Data
Introduction You’ve run surveys, analyzed competitors, interviewed customers, and studied reports.But there’s still that nagging question: “Do I have enough data to decide?” If you’ve ever felt paralyzed by analysis, you’re not alone. In the age of infinite information, many businesses fall into “analysis paralysis” — endlessly researching...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-13 17:47:29 -

Common Mistakes to Avoid in Market Research (and How to Fix Them)
Introduction Market research is one of the most powerful tools a business can use.It guides decisions, validates ideas, and minimizes risk. But — and this is crucial — bad research can be more dangerous than no research at all. Poorly planned or executed studies can mislead decision-makers, waste budgets, and even derail entire product launches. So if you’re investing time...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-13 17:51:54 -

How to Analyze and Interpret Market Research Data (Turning Insights into Action)
Introduction Collecting market research data is only half the battle — the real value lies in what you do with it. Thousands of businesses conduct surveys, interviews, and focus groups every year, but many struggle to make sense of the results. They end up with spreadsheets, charts, and percentages — but no clear direction. Sound familiar? That’s because data alone...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-13 18:01:46 -

What Is Marketing? Understanding the Core Principles, Scope, and Role in Business
Introduction: The True Meaning of Marketing Ask ten people what marketing is, and you’ll likely hear ten different answers.Some will say it’s “advertising.” Others think it’s “selling,” “promotion,” or “social media.” But those definitions only scratch the surface. At its core, marketing is about understanding human needs and...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-13 18:02:28 -

What Are the 4 Ps of Marketing? A Complete Guide to the Marketing Mix
Introduction: Why Every Marketer Needs to Master the 4 Ps Whether you’re running a startup, managing a small business, or scaling a global brand, one concept remains at the heart of all marketing success — the Marketing Mix, often referred to as the 4 Ps of Marketing. Developed by E. Jerome McCarthy in the 1960s, the 4 Ps framework provides a structured way to design, communicate,...

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