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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-08 20:28:18 -

Who is Daniel Kahneman?
Who Is Daniel Kahneman? The Question Behind the Question Most biographies begin with a date, a place, a résumé of achievements. This one begins differently. A young soldier in the 1940s is tasked with evaluating whether his peers are suitable for leadership roles. He observes them briefly—sometimes for only a few minutes—and then writes down his impressions. He...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-10 13:10:37 -

Are cognitive biases subconscious?
Are Cognitive Biases Subconscious? The Thought You Did Not Notice Having A decision is made in under a second. Not a dramatic decision. No visible struggle. No deliberation that feels like deliberation. A job candidate is evaluated. A stock is chosen. A stranger is trusted. A headline is believed. Only afterward does the mind construct a justification—a narrative that feels like...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-10 12:07:05 -

Can behavioral economics improve public policy?
Can Behavioral Economics Improve Public Policy? The Letter That Collected Millions A government agency wanted citizens to pay their taxes on time. The traditional solution was familiar. Increase enforcement. Expand audits. Strengthen penalties. Communicate the legal consequences of noncompliance. Instead, researchers tested something remarkably simple. They changed a sentence in a letter....

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-10 12:12:12 -

How do businesses use behavioral economics?
How Do Businesses Use Behavioral Economics? The $8 Bottle of Wine A restaurant owner faced a familiar problem. Customers rarely ordered the cheapest bottle of wine on the menu. That was not surprising. People often associate low prices with low quality. But they also rarely selected the most expensive bottle. That was not surprising either. Most diners preferred moderation. The owner...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-10 12:22:12 -

How do emotions affect financial decisions?
How Do Emotions Affect Financial Decisions? The Investor Who Changed His Mind Overnight On a Friday afternoon, an investor reviewed her portfolio. The numbers looked strong. Her retirement plan was on track. Her asset allocation aligned with her goals. The market had experienced a few minor fluctuations, but nothing unusual. She felt confident. By Monday morning, that confidence had...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-10 13:13:14 -

How does the brain create shortcuts?
How Does the Brain Create Shortcuts? The Decision You Did Not Fully Make You are standing in front of a shelf. Three brands of coffee. Nearly identical packaging. Different prices. You reach for one. The decision feels instantaneous. Clean. Effortless. As if a conclusion simply appeared. Only later, if asked, you might offer a justification: “It looked familiar.” “It...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-09 05:14:36 -

What are cognitive biases?
What Are Cognitive Biases? The Invisible Patterns Behind Everyday Thinking A doctor reviews a patient's symptoms. An investor studies market data. A voter reads the latest headline. A manager evaluates a job candidate. All believe they are seeing reality as it is. And most of the time, they are wrong—not because they lack intelligence, expertise, or effort, but because the mind...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-08 20:33:55 -

What did behavioral economists discover?
What Did Behavioral Economists Discover? The Quiet Collapse of a Perfect Model For much of the twentieth century, economics was built on an elegant assumption: humans behave like rational agents. They gather information, process it consistently, and choose the option that maximizes utility. The model was not meant to describe people perfectly. It was meant to simplify reality. And for a...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-09 05:23:47 -

What does confirmation bias do?
What Does Confirmation Bias Do? The Quiet Reshaping of What We Think We Know A person reads a report about a controversial topic. Halfway through, they already feel certain about what it will conclude. As they continue reading, they notice details that support their view. Contradictory points feel less convincing, even when they are clearly stated. By the end, they feel more confident in...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-09 05:26:38 -

What is anchoring bias?
What Is Anchoring Bias? The First Number That Quietly Shapes Everything After A person is asked whether the population of a city is more or less than 5 million. Then they are asked to estimate the actual population. Most answers cluster around that initial figure, even when it is clearly arbitrary. If the first number had been 20 million instead, estimates would shift upward. Nothing...

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Michael Pokrovski

adicionou um novo artigo Decision Making and Problem Solving
2026-06-09 05:17:37 -

What is confirmation bias?
What Is Confirmation Bias? The Mind's Quiet Preference for Agreement Imagine two people reading the same article. They encounter the same facts. The same statistics. The same evidence. Yet they leave with opposite conclusions. One believes the article confirms what they already thought. The other reaches the same conclusion. Not because the evidence was balanced in their favor, but...

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