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What Budget or Resources Should I Allocate to Business Development Activities?A comprehensive guide to building a sustainable, effective BizDev budget Business development (BD) is one of the most misunderstood areas when it comes to budgeting. Many companies either underinvest (leading to weak pipeline growth) or overspend (with no strategic focus). The truth is: the right BD budget depends on your goals, stage of growth, industry, and strategic priorities — not a...0 Комментарии 0 Поделились 1Кб Просмотры 0 предпросмотр
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What Budget or Resources Should I Allocate to Business Development Activities?Introduction Business development is a long-term, strategy-driven function that aims to create new revenue streams, expand into new markets, build partnerships, and strengthen competitive positioning. But unlike marketing or sales — which have more established budgeting norms — business development (BD) often brings up a fundamental question: How much should we spend? This...0 Комментарии 0 Поделились 919 Просмотры 0 предпросмотр
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What Questions Should We Ask Before Developing a Marketing Strategy?Introduction Before creating a marketing strategy, it’s crucial to pause and ask the right questions. A well-crafted strategy is not about tactics or channels first—it’s about understanding your business, your audience, your market, and your goals. Rushing into marketing without clarity often leads to wasted resources, inconsistent messaging, and missed opportunities. The...0 Комментарии 0 Поделились 1Кб Просмотры 0 предпросмотр