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Dacey Rankins

adicionou um novo artigo Business
2025-11-14 20:54:03 -

Business Development – Foundations, Strategy, Operations & Common Questions
Introduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-13 15:44:34 -

Do I Need a Business Plan?
If you’re thinking about starting a business, you might wonder whether a business plan is necessary. While it’s possible to start a business without one, having a well-structured plan can significantly improve your chances of success. A business plan serves as a roadmap, guiding you through each stage of growth and helping you make informed decisions. What Is a Business Plan? A...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-07 17:27:00 -

How Do CEOs Align Short-Term Actions with Long-Term Company Vision?
One of the most critical challenges for any CEO is ensuring that the company’s immediate activities contribute meaningfully to its long-term goals. Balancing the urgency of today’s demands with a focus on the future requires a deliberate and strategic approach. CEOs who succeed in this area foster consistency, alignment, and purpose throughout the organization. 1. Establishing a...

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Dacey Rankins

adicionou um novo artigo Business
2025-05-06 12:56:58 -

How Do I Know If It’s the Right Time to Seek External Funding?
Securing external funding is a major milestone in a startup's journey—but timing is everything. Raising too early can dilute ownership and attract the wrong investors, while waiting too long might limit growth opportunities or cause you to miss your window in the market. So how do you know when the timing is right? Here’s how to evaluate whether your startup is ready to pursue...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-21 16:43:18 -

How Do You Balance Short-Term Goals with Long-Term Vision?
One of the most challenging responsibilities for leaders, executives, and especially product managers is finding the right balance between short-term goals and the long-term vision of a company. Focusing exclusively on immediate results can lead to incremental improvements but may sacrifice innovation and sustainability. On the other hand, prioritizing only long-term aspirations without...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-15 18:53:04 -

How Long Should a Marketing Plan Be?
Introduction One of the most common questions marketers face when designing a marketing plan is: How long should it cover? Should it focus on the next few months, the coming year, or several years ahead? The answer depends on your business goals, market dynamics, and the maturity of your organization. The duration of a marketing plan directly impacts its scope, depth, and flexibility. A...

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Dacey Rankins

adicionou um novo artigo Business
2024-12-19 15:06:58 -

How Often Should I Update My Business Plan?
A business plan is a dynamic document that provides a roadmap for your company’s growth and success. However, many entrepreneurs make the mistake of treating their business plan as a one-time task—writing it, submitting it, and then forgetting about it. In reality, a business plan should be updated regularly to reflect the changing conditions of your business, industry, and market....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-16 18:55:49 -

How to Balance Short-Term vs. Long-Term Marketing Strategy: Quick Wins vs. Sustainable Growth
Introduction In the fast-moving world of marketing, leaders often face a recurring dilemma: should the focus be on immediate results — those quick wins that boost revenue or visibility — or on long-term strategies that build brand equity, customer trust, and market dominance? The answer, of course, is both. But finding that equilibrium is one of the hardest tasks for any marketing...

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Leonard Pokrovski

adicionou um novo artigo Personal Finance
2025-11-11 22:57:20 -

How to Increase Your Income and Build Multiple Income Streams
How to Increase Your Income and Build Multiple Income Streams A Practical Guide to Growing What You Have and Managing Money Smarter In today’s uncertain economic climate, relying on a single source of income can feel risky. Layoffs, rising living costs, and unpredictable markets can quickly disrupt financial stability. That’s why more people are asking an essential question: How...

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Dacey Rankins

adicionou um novo artigo Business
2025-02-07 16:22:17 -

What Are My Financial Projections?
When starting or managing a business, one of the most important aspects to consider is your financial projections. Financial projections are estimates of your business's future income, expenses, and profitability. These forecasts serve as a roadmap for your financial goals and help ensure that your business remains financially healthy. Having a clear financial plan will enable you to manage...

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