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Dacey Rankins

adicionou um novo artigo Business
2025-11-14 20:54:03 -

Business Development – Foundations, Strategy, Operations & Common Questions
Introduction Business development (BD) is one of the most misunderstood functions in modern organizations. Many assume it’s simply another word for sales, others treat it as marketing or partnerships, while some see it as networking and outreach. In reality, business development is a strategic discipline focused on long-term growth, requiring market analysis, relationship-building,...

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Dacey Rankins

adicionou um novo artigo Business
2025-03-13 15:44:34 -

Do I Need a Business Plan?
If you’re thinking about starting a business, you might wonder whether a business plan is necessary. While it’s possible to start a business without one, having a well-structured plan can significantly improve your chances of success. A business plan serves as a roadmap, guiding you through each stage of growth and helping you make informed decisions. What Is a Business Plan? A...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-07 17:27:00 -

How Do CEOs Align Short-Term Actions with Long-Term Company Vision?
One of the most critical challenges for any CEO is ensuring that the company’s immediate activities contribute meaningfully to its long-term goals. Balancing the urgency of today’s demands with a focus on the future requires a deliberate and strategic approach. CEOs who succeed in this area foster consistency, alignment, and purpose throughout the organization. 1. Establishing a...

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Dacey Rankins

adicionou um novo artigo Business
2025-11-18 15:40:55 -

How Do I Develop a Business Development Strategy? (Step-by-Step Guide)
A business development strategy is the master plan a company uses to identify new growth opportunities, build strategic partnerships, expand into new markets, and strengthen long-term competitive advantage. Unlike marketing (which drives demand) or sales (which closes deals), business development focuses on creating the pathways through which future demand and revenue can exist. A strong...

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Leonard Pokrovski

adicionou um novo artigo Business and Corporate Finance
2026-01-11 05:55:18 -

How Do I Improve the Financial Health of My Business?
How Do I Improve the Financial Health of My Business? Financial health is the foundation of every successful business. No matter how innovative your product, how strong your brand, or how motivated your team, poor financial management can quickly undermine everything else. Improving the financial health of your business is not about short-term fixes or guesswork—it’s about building...

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Dacey Rankins

adicionou um novo artigo Business
2025-05-06 12:56:58 -

How Do I Know If It’s the Right Time to Seek External Funding?
Securing external funding is a major milestone in a startup's journey—but timing is everything. Raising too early can dilute ownership and attract the wrong investors, while waiting too long might limit growth opportunities or cause you to miss your window in the market. So how do you know when the timing is right? Here’s how to evaluate whether your startup is ready to pursue...

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Leonard Pokrovski

adicionou um novo artigo Business and Corporate Finance
2026-01-06 07:23:47 -

How Do I Manage Cash Flow in a Small Business?
How Do I Manage Cash Flow in a Small Business?Budgeting and Forecasting Explained Managing cash flow is one of the biggest challenges for small business owners—and one of the most important skills to master. Many small businesses fail not because their products or services are bad, but because they run out of cash at the wrong time. Good cash flow management, supported by smart budgeting...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-21 16:43:18 -

How Do You Balance Short-Term Goals with Long-Term Vision?
One of the most challenging responsibilities for leaders, executives, and especially product managers is finding the right balance between short-term goals and the long-term vision of a company. Focusing exclusively on immediate results can lead to incremental improvements but may sacrifice innovation and sustainability. On the other hand, prioritizing only long-term aspirations without...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-15 18:53:04 -

How Long Should a Marketing Plan Be?
Introduction One of the most common questions marketers face when designing a marketing plan is: How long should it cover? Should it focus on the next few months, the coming year, or several years ahead? The answer depends on your business goals, market dynamics, and the maturity of your organization. The duration of a marketing plan directly impacts its scope, depth, and flexibility. A...

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Dacey Rankins

adicionou um novo artigo Business
2024-12-19 15:06:58 -

How Often Should I Update My Business Plan?
A business plan is a dynamic document that provides a roadmap for your company’s growth and success. However, many entrepreneurs make the mistake of treating their business plan as a one-time task—writing it, submitting it, and then forgetting about it. In reality, a business plan should be updated regularly to reflect the changing conditions of your business, industry, and market....

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