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Dacey Rankins

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2024-09-06 20:32:42 -

About brand positioning and building
Positioning is important. Very important. Positioning is necessary in order to maintain the unity and consistency of communications.The way partners and customers see your brand directly affects their attitude, desire to buy and use your product. Enter the market with discounts, do not expect that in the future they will buy from you without special offers. If you like bright...

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Dacey Rankins

ha aggiunto una foto Business
2024-09-03 18:36:47 -

Brand positioning through texts and copywriting
Many outsiders and even business owners consider copywriting very narrowly - exclusively as the preparation of text content for websites and social networks. This is largely dictated by local specifics, the existence of exchanges with penny payment for primitive orders, and the provision of relevant services by low-skilled specialists. At the same time, texts and text content in Western...

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Dacey Rankins

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2025-03-06 20:32:11 -

How Do Late-Stage Startups Approach Exit Strategies?
Late-stage startups face a critical decision regarding their exit strategy, as it determines the future of the company, its investors, and its employees. The three most common exit strategies for late-stage startups are acquisition, initial public offering (IPO), and merger. Each path comes with its own set of challenges, benefits, and strategic considerations. Acquisition: Selling to a Larger...

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Leonard Pokrovski

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2024-08-28 21:41:43 -

Product marketing: what is it and why is it needed in IT
Product marketing: what is it and why is it needed in IT Launching a new product on the market and promoting it are the tasks of product marketing. How this direction differs from conventional marketing and how to become a product marketer in IT — let's figure it out together with Starcom Kazakhstan marketer Maxim Nokhrin. What is product marketing? Product Marketing, or...

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Dacey Rankins

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2024-12-25 18:18:58 -

What Are the Key Components of a Business Strategy?
Developing a successful business strategy is a critical process for companies of all sizes, whether they're startups or established enterprises. A well-constructed strategy provides a clear roadmap, helping businesses navigate challenges, seize opportunities, and achieve their long-term objectives. While business strategies can vary depending on the industry, market, and company size, there are...

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Dacey Rankins

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2024-12-25 18:28:06 -

What Is Competitive Advantage in Business Strategy?
In today’s fast-paced and competitive business world, the ability to outperform competitors is essential for long-term success. This is where the concept of competitive advantage comes into play. A competitive advantage refers to the unique strengths or capabilities that allow a company to deliver superior value to its customers compared to its competitors. Companies that develop and...

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Dacey Rankins

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2024-12-24 13:12:02 -

What is the Difference Between Business Strategy and Business Plan?
When starting or managing a business, it's crucial to understand the distinction between a business strategy and a business plan. While these two terms are often used interchangeably, they serve different purposes in the business landscape. Users often seek to distinguish strategy from tactical planning, and knowing their differences can lead to clearer decision-making, more effective...

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Dacey Rankins

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2024-12-24 13:08:22 -

What is the Difference Between Business Strategy and Corporate Strategy?
In the world of business, the terms "business strategy" and "corporate strategy" are often used interchangeably, but they refer to distinct concepts. Understanding the difference between these two strategies is crucial for business leaders, managers, and entrepreneurs, as it helps in making more informed decisions and ensures alignment within an organization. People often seek clarification on...

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