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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2024-09-06 20:32:42 -

About brand positioning and building
Positioning is important. Very important. Positioning is necessary in order to maintain the unity and consistency of communications.The way partners and customers see your brand directly affects their attitude, desire to buy and use your product. Enter the market with discounts, do not expect that in the future they will buy from you without special offers. If you like bright...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2024-09-03 18:36:47 -

Brand positioning through texts and copywriting
Many outsiders and even business owners consider copywriting very narrowly - exclusively as the preparation of text content for websites and social networks. This is largely dictated by local specifics, the existence of exchanges with penny payment for primitive orders, and the provision of relevant services by low-skilled specialists. At the same time, texts and text content in Western...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-15 19:06:14 -

How Do We Differentiate Ourselves from Competitors (Unique Selling Proposition / Positioning)?
Introduction In today’s crowded marketplace, standing out is no longer optional — it’s essential. A business can have the best product, service, or team, but if it blends in with competitors, it risks being overlooked. This is where differentiation, unique selling proposition (USP), and positioning come into play. Differentiation defines how your brand stands apart, the USP...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-09-15 18:52:24 -

How Do You Develop Product Positioning and Messaging?
In today’s competitive markets, a great product alone isn’t enough to guarantee success. How you communicate your product’s value to the right audience—through positioning and messaging—is equally critical. Done well, product positioning and messaging help your business stand out, resonate with your ideal customers, and build a consistent narrative across every...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-09-15 19:00:21 -

How Would You Approach Positioning a New Product for a New Buyer Persona?
Product positioning is one of the most crucial responsibilities of Product Marketing Managers (PMMs). It’s not just about writing catchy taglines—it’s about defining how a product fits into the market, what problems it solves, and why it matters to a specific audience. When you’re positioning a new product for a new buyer persona, the challenge multiplies: you’re...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-09-26 15:15:52 -

What Is Their Market Positioning?
Market positioning is one of the most critical aspects of competitor analysis and brand strategy. Understanding how your competitors are positioned allows you to evaluate how customers perceive them, what value propositions they emphasize, and where gaps exist that you can fill. Without this knowledge, your own positioning risks being vague, ineffective, or worse—identical to someone...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-09-16 16:16:34 -

Describe a Launch You Worked On—What Went Well? What Would You Change?
Every product marketer or product manager can point to a launch that shaped their career. Product launches are defining moments—they test planning, cross-functional collaboration, and the ability to adapt when things don’t go according to plan. Reflecting on past launches provides valuable lessons, not only for individuals but also for the organizations that want to refine their...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-08-18 13:30:56 -

How Can Your Product Be Improved or Differentiated?
In today’s competitive marketplace, no product exists in isolation. Customers often have dozens of alternatives, and their expectations evolve rapidly. For a product to remain relevant and competitive, it must continually be improved and differentiated from competitors. Improvement ensures the product keeps up with customer needs and technological progress, while differentiation creates...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-09-25 15:33:51 -

How Do I Launch a New Product Under My Existing Brand?
Launching a new product is one of the most exciting — and risky — endeavors for any business. Done right, it can strengthen your brand, open up new revenue streams, and deepen customer loyalty. Done poorly, it can confuse customers, dilute your brand identity, or flop entirely in the marketplace. When introducing a new product under your existing brand, success depends on more than...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-03-06 20:32:11 -

How Do Late-Stage Startups Approach Exit Strategies?
Late-stage startups face a critical decision regarding their exit strategy, as it determines the future of the company, its investors, and its employees. The three most common exit strategies for late-stage startups are acquisition, initial public offering (IPO), and merger. Each path comes with its own set of challenges, benefits, and strategic considerations. Acquisition: Selling to a Larger...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-09-22 15:30:12 -

How Do We Differentiate Our Brand in a Crowded B2B Market?
In today’s B2B landscape, the competition is fierce. Buyers are overwhelmed with messages from dozens—sometimes hundreds—of vendors, all claiming to be “innovative,” “customer-centric,” and “best-in-class.” In such a noisy market, the challenge isn’t just to be good at what you do—it’s to be different in ways that matter to...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-09-20 15:49:05 -

How Do We Differentiate Our Brand in a Crowded B2B Market?
The B2B market is more competitive than ever. With new entrants, commoditization of technology, and increasing buyer expectations, companies face the challenge of standing out. In fact, Gartner reports that 77% of B2B buyers describe their latest purchase as complex or difficult. To cut through the noise, businesses must go beyond generic marketing claims. True differentiation comes from a...

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Dacey Rankins

hat ein neuen Blog hinzugefügt Business
2025-08-21 16:33:32 -

How Do You Create or Develop a Product Strategy?
A well-crafted product strategy is the cornerstone of every successful product. Without it, teams risk wasting resources, building features nobody wants, or getting caught in reactive cycles to competitor moves. Developing a strong product strategy is both an art and a science—it requires a deep understanding of the market, customer needs, competitive landscape, and organizational goals....

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Dacey Rankins

hat ein neuen Blog hinzugefügt Marketing and Advertising
2025-10-15 19:00:51 -

How Is a Marketing Strategy Different from a Marketing Plan or Tactics?
Introduction Marketing is often described as both an art and a science, but one of the most persistent sources of confusion is the distinction between marketing strategy, marketing plan, and marketing tactics. Professionals, even experienced ones, frequently use these terms interchangeably — leading to misaligned campaigns, wasted budgets, and inconsistent messaging. Understanding the...

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