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Dacey Rankins

added blog Business
2025-11-17 18:49:44 -

How Much Does It Cost / What Budget Do I Need for Business Development Activities?
Business development (BD) is widely recognized as a critical driver of growth for companies of all sizes. However, one of the most common questions business leaders, startups, and executives ask is: “How much should we budget for business development activities?” Understanding the costs involved is crucial because BD is both an investment in future growth and a resource-intensive...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-16 19:01:18 -

What Questions Should We Ask Before Developing a Marketing Strategy?
Introduction Before creating a marketing strategy, it’s crucial to pause and ask the right questions. A well-crafted strategy is not about tactics or channels first—it’s about understanding your business, your audience, your market, and your goals. Rushing into marketing without clarity often leads to wasted resources, inconsistent messaging, and missed opportunities. The...

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