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Dacey Rankins

adicionou um novo artigo Business
2025-09-10 13:12:38 -

Conversion Rate Optimization (CRO)
In the digital age, businesses often obsess over generating more traffic—spending heavily on ads, search engine optimization, or social campaigns to attract visitors. While traffic matters, the more fundamental question is: What happens once those visitors arrive? This is where Conversion Rate Optimization (CRO) steps in as one of the most powerful levers for sustainable business growth....

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-17 15:24:32 -

How Do Local Mobile Searches Behave / How to Optimize for “Near Me” Searches
Introduction “Near me” searches have become one of the defining behaviors of the mobile age. When users type phrases like “coffee near me,” “pharmacy open now,” or “best sushi near me,” they’re not browsing casually — they’re ready to act. These searches represent high-intent moments, where users are actively seeking solutions...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-14 21:41:12 -

How is Management Science Applied in Business?
Management Science provides practical solutions to complex business problems by applying mathematics, data, and advanced analytics. Its applications are widespread and touch nearly every part of an organization. In operations management, Management Science is used to optimize supply chains, reduce costs, and improve efficiency. By modeling logistics, businesses can ensure products are...

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Dacey Rankins

adicionou um novo artigo Business
2025-02-11 15:35:22 -

How Long Does a Business Consulting Project Usually Take?
Business consulting is a key element in helping organizations improve performance, solve problems, and implement strategic changes. However, one common question many companies have when engaging a consulting firm is: How long does a business consulting project usually take? The duration of such projects can vary widely, depending on the complexity of the problem, the scope of the goals, and the...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-16 19:04:28 -

How Often Should We Review or Revise the Marketing Strategy?
Introduction A marketing strategy is not a static document—it’s a living framework that guides your business toward its goals. Markets shift, audiences evolve, competitors pivot, and technology changes at lightning speed. A strategy that worked last year may not deliver the same results today. For this reason, regular review and revision are essential. Yet many organizations...

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Dacey Rankins

adicionou um novo artigo Marketing and Advertising
2025-10-15 19:03:40 -

What Are the Core Components of a Marketing Strategy?
Introduction A strong marketing strategy is the backbone of successful business growth. It ensures your brand communicates effectively, engages the right audience, and achieves measurable results. Yet, many marketers struggle to define exactly what a strategy should include. At its core, a marketing strategy is more than campaigns and tactics; it’s a structured framework that aligns...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-14 21:44:58 -

What Are the Differences Between Management Science, Operations Research, and Business Analytics?
While related, Management Science, Operations Research (OR), and Business Analytics each have distinct focuses. Management Science is the broad field that applies scientific and mathematical approaches to decision-making across business functions. It encompasses both OR and analytics. Operations Research is a subset of Management Science focused specifically on optimization and efficiency. It...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-28 17:42:16 -

What Are the Types of Analytics?
In today’s business and technology environment, data is often described as the “new oil.” Yet, raw data by itself holds little value. The real power comes from analytics, which turns information into insights that guide better decision-making. Within analytics, there are several distinct types, each serving a different purpose. This article explores the four main types of...

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Dacey Rankins

adicionou um novo artigo Business
2025-08-15 20:28:13 -

What Ethical and Bias Considerations Arise in Its Application?
While Management Science offers powerful tools for decision-making, ethical and bias issues can arise in its application. These considerations must be addressed to ensure fair and responsible outcomes. One major concern is data bias. If the data used to build models reflects existing inequalities or errors, the results will reproduce those flaws. For example, recruitment algorithms trained on...

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Dacey Rankins

adicionou um novo artigo Business
2025-02-11 15:50:27 -

What Industries Do Business Consultants Typically Work In?
Business consultants play a crucial role in helping companies solve problems, optimize operations, and drive growth. These professionals are often seen as experts who provide valuable insights and strategies to improve performance. A common question businesses have when considering consulting services is: What industries do business consultants typically work in? The truth is, business...

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