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Dacey Rankins

added blog Business
2026-07-17 14:56:31 -

How Do I Market a Retail Store? Start by Forgetting What Most Retailers Think Marketing Is
A retailer opens a beautiful store. The merchandise is thoughtfully curated. The lighting is inviting. The staff is friendly. The location appears promising. Then something unsettling happens. Customers don't come. Or perhaps they come once and never return. The owner responds predictably. More advertising. More discounts. More social media posts. More promotions. Yet sales remain...

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Dacey Rankins

added blog Business
2026-07-17 15:00:40 -

How Do Retailers Use Social Media? The Most Successful Brands Aren’t Selling Products. They’re Building Relevance.
A customer is standing in a store, holding a pair of sneakers. Before making a purchase, she opens Instagram. Not the retailer’s website. Not a product review platform. Instagram. She checks how people are styling the shoes. She looks for customer photos. She watches a short video from a creator she follows. She scans comments. She evaluates reactions. Only then does she decide to...

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Leonard Pokrovski

added blog Economics
2026-02-19 02:25:59 -

What Is Social Commerce?
What Is Social Commerce? Social commerce is the practice of buying and selling products directly within social media platforms. Instead of discovering a product on social media and then being sent to a separate online store, customers can now browse, ask questions, and complete purchases without ever leaving the app. In simple terms, social commerce combines social interaction (likes,...

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Dacey Rankins

added blog Business
2026-07-22 16:13:07 -

What Is Social Commerce? When Shopping Stops Looking Like Shopping
For most of retail history, commerce and conversation occupied separate spaces. You talked with friends. You watched entertainment. You read magazines. And then, when you wanted to buy something, you went shopping. Those activities were distinct. Today, they are increasingly inseparable. A consumer watches a makeup tutorial and purchases the featured products without leaving the video. A...

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