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Dacey Rankins

added blog Business
2025-03-20 15:03:18 -

What is a Startup, and How Does it Differ from a Traditional Business?
In today’s fast-paced and ever-evolving business landscape, the term startup has become a buzzword, often used to describe dynamic and disruptive companies. But what exactly is a startup, and how does it differ from a traditional business? While both types of companies are established with the goal of generating profit, the ways in which they operate, scale, and innovate differ...

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Dacey Rankins

added blog Business
2025-04-15 21:29:29 -

Are All Companies Social Enterprises?
As businesses increasingly promote their sustainability efforts and social values, it’s easy to assume that every company striving to “do good” qualifies as a social enterprise. But is that really the case? No, social enterprises are distinct in that their primary goal is to address societal or environmental issues, setting them apart from traditional businesses focused...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-01 14:46:56 -

Why Digital Marketing Is Important
Introduction: The Shift to Digital The way people shop, communicate, and consume information has transformed dramatically in the past two decades. Once, businesses relied on word-of-mouth, print ads, and TV commercials to reach customers. Today, consumers scroll through social media feeds, use Google to answer questions instantly, and make purchasing decisions online—often within...

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