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Dacey Rankins

a adăugat un sunet Business
2025-09-15 18:58:36 -

Internal Teams Not Knowing What We Do: The Visibility Challenge for Product Marketing
One of the biggest frustrations Product Marketing Managers (PMMs) face isn’t just juggling cross-functional priorities—it’s that many internal teams don’t fully understand what PMMs actually do. Unlike sales or engineering, where outputs are more visible, PMM contributions are often indirect, strategic, and harder to measure. This lack of clarity can lead to...

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Dacey Rankins

a adăugat un sunet Business
2025-09-15 18:59:22 -

The Challenge of Educating Other Functions About Product Marketing
Product Marketing Managers (PMMs) are often masters of external communication—crafting messages that resonate with customers, creating campaigns that drive adoption, and enabling sales with persuasive narratives. Yet, ironically, one of their toughest challenges lies inside the organization: educating other functions about what product marketing is and why it matters. Misunderstanding...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2026-01-08 12:36:25 -

What Advertising Biographies Are Used in Business Schools?
Business schools do not teach advertising solely through frameworks, metrics, and case studies. They also rely heavily on biographies—stories of real people who built agencies, shaped brands, and redefined persuasion. Advertising biographies are used in business education to humanize theory, demonstrate leadership under pressure, and illustrate how values, creativity, and strategy...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2026-01-07 14:32:02 -

What Books or Biographies Are Written by Advertising Legends?
Advertising is an industry built on ideas, persuasion, and storytelling—so it is no surprise that many of its greatest figures turned to writing to document their philosophies, careers, and lessons. Over the past century, advertising legends have written books that go far beyond career memoirs. These works have shaped how advertising is practiced, taught, and understood across...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2026-01-08 12:08:24 -

What Education Did Famous Advertisers Have?
One of the most persistent questions among aspiring advertisers is whether formal education is essential for success in advertising. Unlike professions with rigid credential requirements, advertising has always attracted people from diverse educational backgrounds. Some of the most famous advertisers in history attended elite universities, while others dropped out, studied unrelated fields, or...

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Leonard Pokrovski

a adăugat un sunet Economics
2026-02-13 19:10:16 -

What Is the Difference Between Commerce and Trade?
What Is the Difference Between Commerce and Trade? In everyday conversation, people often use the words commerce and trade as if they mean the same thing. While they are closely related, they are not identical. Understanding the difference between commerce and trade is important for students of business, economics, and anyone interested in how goods and services move from producers to...

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Leonard Pokrovski

a adăugat un sunet Economics
2026-02-19 19:30:12 -

What Is the Difference Between E-commerce and Traditional Commerce?
What Is the Difference Between E-commerce and Traditional Commerce? Commerce is simply the activity of buying and selling goods and services. For decades, this happened mainly through physical stores, offices, and marketplaces. Today, a large part of trade takes place online. This shift has created two major models of business: traditional commerce and e-commerce. While both aim to connect...

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Dacey Rankins

a adăugat un sunet Marketing and Advertising
2026-01-09 20:00:06 -

Why Are Advertising Biographies Important to Study?
Advertising is often studied through campaigns, platforms, metrics, and strategies. While these elements are essential, they do not fully explain how the industry evolved, why certain ideas succeeded, or how leadership decisions shaped modern marketing. To understand advertising at a deeper level, it is necessary to study the people behind the work. This is where advertising biographies become...

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