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Dacey Rankins

added blog Marketing and Advertising
2025-10-07 14:54:22 -

What Is Guerrilla Marketing? Definition, Core Principles, and Modern Applications
Introduction Marketing has always been about grabbing attention — but in today’s world of digital noise, ad blockers, and short attention spans, standing out requires more than a catchy slogan or a well-targeted Facebook ad. Enter guerrilla marketing: an unconventional, creative, and often surprising approach that aims to make a big impact with small budgets. Unlike traditional...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-13 18:01:46 -

What Is Marketing? Understanding the Core Principles, Scope, and Role in Business
Introduction: The True Meaning of Marketing Ask ten people what marketing is, and you’ll likely hear ten different answers.Some will say it’s “advertising.” Others think it’s “selling,” “promotion,” or “social media.” But those definitions only scratch the surface. At its core, marketing is about understanding human needs and...

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Dacey Rankins

added blog Marketing and Advertising
2025-10-13 18:02:28 -

What Are the 4 Ps of Marketing? A Complete Guide to the Marketing Mix
Introduction: Why Every Marketer Needs to Master the 4 Ps Whether you’re running a startup, managing a small business, or scaling a global brand, one concept remains at the heart of all marketing success — the Marketing Mix, often referred to as the 4 Ps of Marketing. Developed by E. Jerome McCarthy in the 1960s, the 4 Ps framework provides a structured way to design, communicate,...

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