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Dacey Rankins

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2024-07-26 12:36:15 -

"Cindy Alvarez – How to create a product that will be bought. Lean Customer Development Method" Summary Review
I read Cindy Alvarez "A Product That Will Be Bought. Lean Customer Development Method" - about the development of consumers and working with them. The book was not complicated, the whole difficulty was in a large number of life hacks, tips, examples, screenshots and their further prioritization. I wrote down the main things here, now I am sharing my synopsis on this topic. By chapters:Chapter...

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Leonard Pokrovski

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2024-08-27 16:05:41 -

Product Career Strategy: How to Become a CPO Through Professional Brand Development
Product Career Strategy: How to Become a CPO Through Professional Brand Development The position of Chief Product Officer (CPO) is one of the key and most prestigious positions in technology companies. The CPO is responsible for the strategic vision of the product, managing the product management team and ensuring the growth and competitiveness of the company's products. The pursuit...

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Leonard Pokrovski

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2024-07-27 11:18:40 -

Product Development Stages: How to Create Your Product and Sell It Successfully
Product Development Stages: How to Create Your Product and Sell It Successfully The development of a new product in marketing is a multi-stage process that includes the inception of a concept, the creation of a project, and implementation. The release of innovative products helps companies remain competitive in the market, adapt to changing customer needs, and...

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Dacey Rankins

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2024-09-20 18:50:24 -

Product Development: In-House vs. Outsourcing
Product Development: In-House vs. OutsourcingThere are two approaches to developing digital products: doing it in-house and outsourcing it to a contractor. Let's look at the pros and cons of both options and what to choose for a business. What is in-house development and when is it usedIn-house development (from the English inhouse - internal) is the process of creating a website, application...

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Dacey Rankins

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2024-12-18 16:56:58 -

How Do I Create a Business Plan for a Startup?
Entrepreneurs seek tips and examples tailored to startups when creating a business plan. A well-structured business plan is essential for any startup, as it serves as a roadmap for your business’s success and a tool to secure funding from investors or lenders. However, drafting a business plan for a startup is unique—startups face distinct challenges, such as proving the viability...

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Leonard Pokrovski

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2024-08-22 15:37:55 -

How to Develop a Product Strategy
How to Develop a Product Strategy Developing a product strategy is a key stage in the development of any business. It determines what products, services or services the company will offer, how they will be positioned in the market, and what goals and objectives the company faces. We will tell you what a product strategy is, the main stages of development and methods. What is a product...

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